Capitalists I Have Known The first two I remember owned competing grocery stores. The Mercantile was run by Mr. & Mrs. Rumbaugh. They carried everything from milk to .22 shells, comic books to hair dye, liquor, peaches, wool socks, and nails: a mall under one roof. The other store was mainly a meat market. Bill Bestwick was the butcher-owner who also stocked his shelves with soup. bread, the essentials. Both businesses ran charge accounts we usually paid in full every two weeks. Although there were lean times when my dad was on the Extra Board which meant he didn't have a regular shift, so his check didn't cover all the bills. Neither store worried about that. Our credit was good— an incentive to keep shopping till we got paid. In those days no one charged interest. Usury was a sin, what Jesus wouldn't do. Back when I admired capitalists, the Rumbaughs sold out to Cocky and Mary Smith, a young couple, who continued the practice of charging groceries. Some called Old Man Bestwick (who wasn't too personable) “Mr. Personality” or “Sour Puss.” And a few claimed he laid his thumb on the meat scale. Of course, he was English, so there was that innate distrust by any Irishman, so we only charged at the Merc. There were just two restaurants in town: Huseby's and The Silver Grill. The Huseby family lived above the cafe which was like eating at someone's house, cheery curtains, lots of light, except for sliding into the window booths (especially that big front-corner one) then you knew you were somewhere special. Huseby's Cafe & Cabins was a drive-thru compound surrounded by a rail fence with an archway pole-gate entrance so cars could park next to their cabins for the night. I remember a barber rented the cabin closest to Farr's Texaco where Archie delivered full service including mechanical repairs on anything with wheels. Of course there was a candy counter and pop machine along with clean restrooms always open to us kids caught short on our way going anywhere any time of the year. Two doors east and elevated off the street were The Silver Grill Cafe and Chadwick & Boyd's Tavern. Doc Johnson and Mrs. Doc owned the Grill, but Doc spent much of his time over at the Tavern. Their apartment was behind the cafe and out the back door of the bar. I don't believe Doc owned a car. Back then, the Milwaukee Road still ran passenger service, so they could ride the train to Missoula or take a Greyhound if they had to go into the “big city.” Later in the sixties, the Roats bought the Grill where we spent many hours eating fifty cent platters of fries and listening to rock-n-roll on the juke box, three for a quarter. They were famous for their hard ice cream milk shakes that gave you brain- freeze. It always smelled like fried food upon entering. We'd all heard about the door that didn't look like a door (save for the hinges and small pull-handle on the cut-out wall panel) that led upstairs to an old movie theater that had been condemned since World War II. The Roats also operated Chet's Bar when Chet retired. The neon trimmed back-bar was classic perfection right down to the cracked mirror. The old Bell phone booth was straight out of the forties, and there was a burger grill, a piano and pool table, a shuffle-board/bowling-pin game along one wall, a few tables and a juke box loaded with country standards. Both bars had card tables in the back. I preferred Chadwick & Boyd's when I was a kid because Gene would let me sit on the floor behind the bar, below the magazine rack to read all the outdated comic books he'd ripped the covers off before sending back for credit. I could sit at the bar with my dad, drink a pop and punch out the paper-wad numbers on the punch board (like the big boys). The new cement block Post Office was next door to Chadwick & Boyd's, and across the side-street from the Montana Hotel directly across Main (US Hwy 10) from the Milwaukee depot. My pal's grandparents built the two-story boarding house. His grandpa erected, sculpted, the rock fireplace in the lobby I marveled at each time I saw it. He also built their huge house atop Rose Hill just up the alley from the hotel. I spent a lot of time on Rose Hill, named for the cabins available to rent up there like the ones down at Huseby's on Main Street. Downtown was the core of “Alberton capitalism.” Although if you headed west you'd discover the Bearcat Garage originally owned by Floyd Chadwick, Gene's uncle, but I remember it best when Whitey Culp and Les Robinson ran it as a Phillips 66 station and mechanics shop. My dad supported them since he'd been there previously with Chadwick and again after they'd sold it to the Deschamps brothers. That was when my brother worked for them and bought a Honda 55 with his earnings. Whitey was my classmate's dad, so we'd pop in there for the occasional Big Hunk or Mounds or Idaho Spud candy bar, the smells of oil and rubber. Heading out of town west was Johnny's Mobil. It was situated before the last turn up a road to the town dump where we hauled our garbage and watched the bears feed each fall evening before their long sleep. I remember stopping at Johnny's on hot summer days and buying nickel bottles of pop from the reservoir Coca-Cola machine that sat out front. We pulled those ice-cold bottles from the water bath, popped the caps and tipped them back, guzzling fast like the gasoline nozzles hung in our gas tanks. But by the mid-sixties supermarkets and self-serve pumps undercut those small town merchants. Folks abandoned them for the adventures of mobility and marketing ploys. That's when corporate America reached out to rural America and strangled it with prosperity. The rapid rise and decline of an idyllic way of life began a half-century ago when small- business capitalism was steam-rolled by corporations merely trying to turn a buck, survive, be positive numbers on a page, and give the people what they wanted: what the ad men told them they needed to want. Funny, one of our favorite jokes was about those lemmings following one another off a cliff into the ocean. “So if your friend jumped off a cliff, would you follow them?” Well, no, it's subtler than that, right? What's trending now? Overpopulation, our appetites for comfort, gratification, ease and greed have charted an inevitable course, making our paradise uninhabitable sooner than was predicted over the last fifty years. We're ready to carve that penultimate notch in the gun belt of western man. The crowning achievement of capitalism, be it whimper or bang, appears to be our extinction on this planet. Peace, the great silence of space awaits mankind, the animal kingdom. We've imagined and projected our collective conclusion as far back as Revelations, been living with that real possibility for almost a century. Most likely we'll be the end of civilization if not the species. Sorry kids. Yes, we dropped the ball, but as wise men once scrolled about us, the flock: Lord, forgive them for they know not what they do. Mark Gibbons
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I love reminiscing. Breathing renewed life into treasures from our youth. Small town, rural capitalism was what Adam Smith proposed. Offer, locally, a good product the community wants and at a reasonable price. And then, as the good story teller you are, you do not duck the looming natural consequence of human misadventure. "The crowning achievement of capitalism, be it whimper or bang, appears to be our extinction on this planet". This is where I remember one of uncountable lessons from Joseph Campbell: It is possible to live an authentic life even within the jaws of the beast. Sláinte!